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HomeWelcome to UMatter

Welcome to UMatter

UMatter Weeks in School

UMatter Weeks are designed to promote positive school environments by focusing on mental health awareness and the importance of peer support. UMatter is a Friendship Circle program now being offered in partnership with Defeat the Label.

With support from the Andrew Kukes Foundation for Social Anxiety, UMatter empowers teens to recognize peers who may be struggling with isolation and encourages them to seek help. The goal is to show that mental health is just as important as physical health, while fostering a supportive and inclusive school culture.

More from Defeat the Label

How schools can get involved

We’d love to help your school host its own UMatter Week! For any questions or more information, schools can email us at umatter@defeatthelabel.org.

Here are a few key details:

  • Schools can participate by organizing school-wide initiatives, such as themed days, hallway decorations, and classroom activities.
  • We provide resources, lesson plans, and activity guides to make the week a success.
  • UMatter Weeks can be customized to fit a school’s unique culture while keeping the central focus on peer support and mental health.
  • Schools can reach out to us to get started and receive a full UMatter toolkit to launch their own week.

We’re excited to work with you to create a meaningful and impactful UMatter Week at your school!

- a shared vision collaboration with -

UMatter in School Weeks Program

Bullying and mental health are deeply interconnected, and schools play a pivotal role in addressing both.

Defeat the Label, in partnership with Friendship Circle and the Andrew Kukes Foundation for Social Anxiety, is proud to present UMatter in School Weeks, an initiative to support schools in promoting kindness, peer support, and mental health awareness.

Download the Toolkit

We’ve created a comprehensive UMatter Week Toolkit filled with creative activities, lesson ideas, and resources to help your school celebrate and amplify the importance of mental health. Download it for free and start planning your school’s UMatter Week today.

Step 1 of 3

e.g., counselor, administrator, educator, parent, student, etc.

Share your success

We’d love to hear how your school celebrated UMatter Week! Please submit your feedback after your event to share.

Why UMatter Weeks?

UMatter in School Weeks helps students understand the connection between mental health and their well-being. By fostering a supportive environment, we empower students to become Upstanders who look out for one another, break the stigma around mental health, and build inclusive school cultures.

Join the movement to show students they matter—because together, we can create a safer, kinder, and healthier world.

Andrew Kukes Foundation for Social Anxiety

At AKFSA, our mission is to educate social anxiety sufferers, mental health and educational professionals, physicians, family and the general public about the diagnosis and treatment of social anxiety disorder. We seek to partner with like-minded organizations to make a significant impact on those who suffer, their families and the professionals who provide treatment.

Andy’s Story

Andrew Kukes’s eight year battle with severe depression ended on July 14, 2009 when he took his own life at only 30-years-old. Andy suffered from social anxiety and the common co-occurring condition of depression, brought on by this little known and often misunderstood disorder, for the majority of his young adult life.

The Andrew Kukes Foundation for Social Anxiety was founded by Andy’s parents, Patricia Kukes and Jeffrey Kukes, with the hope that with proper education, awareness and support, other families will benefit and be saved from the pain caused by the loss of a loved one, and that those who suffer from social anxiety can find balance and peace in their lives.

Learn more about the school programs we provide.

Through transformative programs like Stand4Change, the In Your School Tour, and the Upstander Program, we empower students to take a bold stand against bullying in their schools and communities.